As the public joined the frenzy aroundFacebook Inc.'s Wall Street debut, well-connected institutional investors were hearing a more sobering message: The social network's main business, advertising, was sputtering.
Friday, May 25, 2012
Businesses struggle to turn Facebook ads into higher sales
That reality, which may have been a factor in the social network's troubled IPO, stems from the complexity of Facebook's advertising technology, analysts say.
As the public joined the frenzy aroundFacebook Inc.'s Wall Street debut, well-connected institutional investors were hearing a more sobering message: The social network's main business, advertising, was sputtering.
As the public joined the frenzy aroundFacebook Inc.'s Wall Street debut, well-connected institutional investors were hearing a more sobering message: The social network's main business, advertising, was sputtering.
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